Frustrated, Ready to Blow a Gasket
Are you just plain fed up with your website and online marketing?
Does your website show up on page 2….3…4…. It so, then you may as well take it down!
Are you too busy to deal with the website, social media or blogging along with all the detail of your practice?
A good website should bring patients in your door! Is yours?
If so, you’re not alone.
With little or no money down, We have the most inexpensive solution when buying a new website or rebuilding !
Many websites are built with the best intentions, by some friend…..family member…….
When it comes to getting your phone to ring with patients ready to buy, they don’t deliver.
Maybe it’s a problem with SEO, maybe it’s a lack of “call to actions” whatever the problem you don’t have time for it!
Most web design companies DON’T know how to SEO a website and don’t have actual audiology experience! WE DO!
What’s the difference between a website that works to grow your practice and one that doesn’t? It’s a great question that I hear it all the time.
So, I decided to map out our best practices below so you can understand what goes into building an effective website, one that works for your practice.
We have a definite model for success that’s based on past successes in Austin Hearing Services.
What does it take to have a website that converts patients?
Building a Website
Building a website that gets people to contact your practice is not easy. Practice Appeal uses proven methods to get the phone ringing so the practices we work with, schedule more appointments and are more successful with the process of sales and closing sales.
Our high-performing websites are based on experience in direct response marketing and WordPress® website design. We have extrapolated data from hundreds of sites. Too many web designers lack an understanding of direct response marketing or access to long-term performance data based on experience. We have history of success!
Practice Appeal uses an action sequence that prompts patients to contact your practice. An attractive and engaging site is where the artistry comes in. Website design is a structured process. We creatively combine content, design, plug-ins and usability factors, applying our experience and knowledge of business to buildWordPress® Websites that hit the mark.
Our standards for websites and your patients’ expectations of their online experience are continually in a process of evolution. What worked three years ago most likely won’t work well today.
At Practice Appeal, we’re experts at getting a higher percentage of your web visitors to take action and become a new patient.
Here’s a summary of the best practices we follow to build an effective Website:
Stay focused on prospective patient’s interests, needs and concerns
Engage prospective patients with attractive design and knowledge filled copy
Make the site easy and straight forward to search and browse
Create a perception of need for prospects to take action to contact the practice
Quick page loads, etc.
Stand out-Get Patient’s Attention
Have clear headlines Ask question and be engaging
Excellent graphics or videos
Be the Value Leader in your area
Use emotional connections or hooks
Create an Action Sequence to lead customers to the sale
Create a sense of urgency
Design Effective Call-to-Actions and Position Call-to-Actions Strategically
Place Key Elements above the Fold
Phone number address and “call now” button front page placement for scaling down for the cell phone users
Testimonials play a key role in critical role in building trust
Awards & security seals should be featured:
Make your Forms Quick and Easy to download
Help practices convert calls and contacts to appointments via phone appointment-setting systems and recommended automated email responses
Keep the voice (first or second person) consistent throughout the site
The tone should be professional but friendly, accessible
Articulate benefits and support them with simple proof points
Use Video of the Practice Owners Whenever Possible
People enjoy watching videos more than reading text
The quality of the video should reflect the practice
Cross connect all social media
Call us we can give your practice what it needs
Larry Bailey 12/13/2015