SEO Techniques 101 Black hat and white hat are terms derived from Western movie where the good guy would wear a white hat the bad guy’s wore black hat. The terms have been adapted to describe SEO techniques approved by the search engines’ terms of service (TOS) and those that violate them. Black hat
” Audiology Marketing is Not for the faint at Heart or Lazy!” Marketing is about TIME for any hearing aid based business is not for the faint at heart or a lazy person! We need to be marketing to dozens of arenas on a daily basis. This can be a daunting task that takes many
Practice Appeal ………… Practice Appeal Asks “How does your Practice look? ” Given all the changes that practices are facing for the future, I stop to think about the process and what will be involved. Looking at my daughters today, they inspired me to ask that simple question. How do we keep our Practices beautiful
Organic Search Organic Search, Most Practices are improving or declining there website placement on the organic search. Website search engine optimization requires a huge amount of work to find placement at the number one spot in the Organic Search. Everything on your site must be worked on, adjusted, and tweaked. This includes pictures, wording arrangement, phraseology
Audiologists, Headed for a Train Wreck! Audiologists, Headed for a Train Wreck! Audiologists, Headed for a Train Wreck!, need to listen, I work in the hearing aid industry and have for a number of years with multiple Doctors. Years of work have been an education and allowed me to have seen many things. I have observed the
Social Media Marketing Social Media Marketing can help increase your customer base if we learn to have great content. The biggest challenge is how to get started. It’s important that we understand social media marketing fundamentals. I have 9 guidelines to think about before you tackle this task. Listening Success with social media requires listening.
Frustrated, Ready to Blow a Gasket Are you just plain fed up with your website and online marketing? Does your website show up on page 2….3…4…. It so, then you may as well take it down! Are you too busy to deal with the website, social media or blogging along with all the detail of
Website Design Google+ is Changing This might help you know what’s happening! Google+, In an attempt to redesign its social product, is placing an emphasis on its Communities and Collections features. They have in turn completely removed the display of reviews and such information as addresses, phone numbers, business categories, and hours of operation.
Do We or Do We Not? That Is The Question—- Third Party Hearing aid Providers The one thing that I have noticed recently is that more and more 3rd party businesses are popping up all over the country. Groups like Tru-Hearing, Amplifon/Hear PO, Siemens/Hear.com and on and on. Some of these are owned by the
Margaret Hutchison, PHD Margaret Hutchison PhD, Owner of Austin Hearing Services, says, “The most important factor when buying hearing aids is receiving a correctly fit set of hearing aids, ones that fit your
In the modern day version of David and Goliath, the slingshot is replaced by a message, which is sent with enough force to compete with the giant, big box stores. There have been blogs and articles, ad nauseam, about big box stores. Most arrive at the same conclusion, to compete against price, you need to
What are your Business Goals? Website Design Management? What are your Personal Goals? What are you doing now for your future! Recently, I asked a number of Audiologist “What are your goals for this year?” They responded with a few simple goals. attract more patients, get booked solid make a comfortable living helping patients hear better
Website Design, Search Engine Optimization, and Front Desk! Website Design, Search Engine Optimization, and Front Desk! While recently helping a friend with her business, we had a conversation about the front desk person. I listened sadly as my friend told me all of the problems that stemmed from having the wrong person at the front
Medical practitioners have often been likened to mechanics. The comparison between the two has some merit: both diagnose problems, both use particular tools, and, unfortunately, both suffer from the stereotype of being a bit blunt. While a mechanic’s “patient” has no feelings to consider, healthcare professionals treat complicated individuals who book appointments precisely because they
Website Design with Search Engine Optimization will help Private Practices Control Cost Deciding to abandon the security and structural support of big hospital system can be daunting. You went to school for medicine, not entrepreneurship. Instead of focusing solely on helping patients, now you have to weigh the needs of staff, facilities and your
You’ve no doubt heard about the impending demise of the private medical practices. According to some, a combination of increased regulations, changing pay models, meaningful use and the Affordable Care Act are set to run community physicians out of business. Well, we’re here to tell you that the rumors of the demise of the private
Direct Mail Money Waste They’re a staple of kitchen tables all across the country. Postcards with photos of happy families, smiling toothbrushes and approachable people wearing lab coats, all offering a free consultation or whitening or adjustment – the direct mail medical postcard. Healthcare professionals have been using them forever, despite the fact that direct